google-site-verification: googlea74c1dbc0ed24fc0.html Atlantic City Plugged In: Kourtney Kardashian hosted the grand opening celebration of Sugar Factory American Brasserie at Hard Rock Hotel & Casino Atlantic City

Kourtney Kardashian hosted the grand opening celebration of Sugar Factory American Brasserie at Hard Rock Hotel & Casino Atlantic City

Famed Sweet Brand is Located Off Legendary Atlantic City Boardwalk 


Photo: Dave Kotinsky
Kourtney Kardashian hosted the grand opening celebration of Sugar Factory American Brasserie at Hard Rock Hotel & Casino Atlantic City on Saturday, July 28.. 
Fans had the opportunity to meet Kourtney and indulge in Sugar Factory’s signature over-the-top cocktails and dishes for added fun.

We invite you to visit the Sugar Factory Online"

Below is the official press release from Hard Rock Hotel and Casino Atlantic City.

Atlantic City, NEW JERSEY – July 27, 2018 – Sugar Factory American Brasserie, America’s favorite eatery, and confectionary shop, expands with the grand opening of its newest location at the brand new Hard Rock Hotel & Casino Atlantic City.

Located in the main level of the 17-acre casino property, the 10,000-square-foot location includes a full-service café and confectionary shop, retail store, indoor dining room, two outdoor patios on the famous Atlantic City boardwalk and a full-service bar. At the new location, Grammy® Award-winning global superstar, entrepreneur and motivational speaker Armando Christian Perez, aka Pitbull, and Sugar Factory offer the exclusive Voli 305 Vodka goblet, Raspberry Royal Flush on the menu. This shareable goblet is only available at Sugar Factory Atlantic City and features Voli 305, Chambord liqueur, lemonade, peach puree, cranberry and orange juice garnished with sour neon hearts and dice lollipops.

“We are thrilled about the growth of our restaurant concept with the newest location inside Hard Rock Hotel & Casino Atlantic City,” says Sugar Factory Managing Partner, Tom Recine. “Casinos are the perfect places for our lively atmosphere and playful menu, and we couldn’t think of a better way to celebrate.”

Accessible from the boardwalk and inside of the casino, Sugar Factory’s 1,500-square-foot confectionary features the signature floor-to-ceiling candy wall with more than 500 types of candy including a selection of novelty and bulk candy like the world-famous Couture Pops. Completing the confectionary, the café offers coffees, hot chocolate, frozen hot chocolate, homemade specialty rainbow doughnuts and pastries in addition to homemade gelato and ice cream.

The dining room, complete with red tufted banquets, crystal chandeliers and antique brass accents, seats more than 300 guests. Sugar Factory’s menu features signature items such as savory crepes, salads, monster burgers, insane milkshakes and specialty pizzas. The legendary desserts top the menu with the famous King Kong Sundae, serving up to 12 people with 24 scoops of ice cream topped with sprinkles, gummy bears, caramel sauce, fudge sauce and giant swirly pops, to name a few.

Overlooking the casino, the elevated white marble bar seats 20 guests and provides full menu service complete with Sugar Factory’s signature 64 oz. alcohol-infused smoking candy goblets like the Lollipop Passion, garnished with lollipops and candy necklaces, and the Watermelon Mojito featuring Pitbull’s Voli 305 Vodka and sour watermelon gummies. Two outdoor patios are available for full dining service located directly on the boardwalk.

World-renowned celebrities such as Kendall and Kylie Jenner, Drake, Jennifer Lopez, Kim Kardashian, Flo Rida, Hailee Steinfeld, Katy Perry, Scott Disick, Jason Derulo, Britney Spears, Jerry Seinfeld, Selma Hayek and Mel B are all fans of Sugar Factory.

Sugar Factory Atlantic City is located at Hard Rock Hotel & Casino Atlantic City and is open daily 7 a.m. until 2 a.m. Breakfast, lunch, and dinner are served daily and brunch is available on Saturdays and Sundays.

Reservations and large-group bookings are available by calling 609.428.7751, directly at the Hard Rock concierge desk or through For more information please visit


Sugar Factory offers a sweet escape with locations throughout the United States, including the newest restaurant locations outside of the Fashion Show Mall in Las Vegas, in New York City on Broadway, in Bellevue near Seattle and in Pentagon City near Washington D.C. Other locations include a goblet bar and retail location at the Miracle Mile Shops inside Planet Hollywood Resort & Casino in Las Vegas, retail stores at the Barclays Center in Brooklyn, TCL Theatres in Hollywood, Union Square in Washington, D.C. and at McCarran International Airport at the D Gates. Additionally, Sugar Factory American Brasserie, complete with retail and the brand’s popular restaurant, can be found in New York City, Chicago, Pentagon City, Connecticut at Foxwoods Resort Casino, Orlando and South Beach Miami. The brand will expand into more new domestic markets this year with a planned opening in Century City Los Angeles, an opening in San Diego instead Theatre Box®, Hard Rock Hotel & Casino Atlantic City, Midtown in Atlanta, Hard Rock Hotel and Casino Biloxi in Mississippi, Mall of America in Minnesota, Faneuil Hall Marketplace in Boston and Bayside Market Place in Miami and additional Artisanal Donuts and Coffee Bars in New York. The brand reaches internationally with a retail store overseas in Bahrain and restaurants in Manila, Philippines, Festival City Mall and CityWalk in Dubai and its newest Dubai location in the Emaar Mall. Additionally, Sugar Factory NYC was listed “The Most Instagrammed Restaurant in the United States” in 2016 and SugarFactory Ocean Drive was also the only Florida restaurant to make the list.

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